We founded MotionAds in 2019 with a bold vision: to transform everyday delivery bikes into high-impact, hyper-local advertising platforms while creating meaningful opportunities for the drivers who power them. Our goal was to address two pressing challenges in South Africa: providing innovative, measurable solutions for Out-of-Home (OOH) advertising, and supporting gig-economy workers who often struggle to make ends meet.

Through our partnership with Uber Eats, we turn delivery bikes into moving billboards, creating campaigns that generate value for both brands and drivers. Brands gain access to highly visible, mobile, and data-driven advertising, while drivers earn supplemental income and become active participants in the campaigns they help deliver. To date, we have paid over R20 million in additional income directly to our drivers, demonstrating our commitment to social impact alongside commercial success.

Innovation drives everything we do. We have invested in proprietary technology that tracks campaigns in real time, maps geographic exposure, and provides transparent reporting dashboards to clients – solving a longstanding challenge in the OOH industry: measurability. This combination of creativity, mobility, and technology has enabled us to execute successful campaigns for leading brands, including PepsiCo, Hollard, Naked Insurance, Decathlon, Vodacom and other large or well-known businesses.

At the heart of MotionAds are values of community responsibility, upliftment, and tikkun olam – repairing the world. We believe entrepreneurship can be more than profit; it can be a vehicle for dignity, opportunity, and lasting social change. Every campaign is designed with multiple stakeholders in mind: delivering measurable results for clients, meaningful earnings for drivers, and positive impact for communities.

We believe we were nominated for the Jewish Achiever Award because MotionAds exemplifies innovation, resilience, and purpose-driven entrepreneurship. We have redefined what OOH advertising can achieve, proving that creative, technology-enabled campaigns can be both commercially effective and socially responsible. Our work shows that when business serves people as well as profit, the results create value far beyond financial performance: empowering individuals, strengthening communities, and inspiring change.

At its core, MotionAds is more than an advertising platform; it is a movement that connects brands, drivers, and communities. Through creativity, technology, and social impact, we demonstrate that thoughtful, innovative entrepreneurship can leave a lasting positive mark on society.

Our vision is to continue building MotionAds into South Africa’s leading platform for innovative, socially responsible advertising, where creativity, data, and mobility come together to deliver measurable impact. We aim to expand the opportunities we provide to gig-economy drivers, helping more people earn with dignity and grow their skills, while scaling campaigns for brands in ways that are both highly effective and socially conscious.

For ourselves, we envision continued growth as entrepreneurs who lead with purpose, innovation, and integrity: creating ventures that generate both commercial and social value.

For South Africa, we hope MotionAds serves as a model for how business can be a force for good: driving economic inclusion, supporting informal economies, and fostering a culture where entrepreneurship strengthens communities and creates lasting social change.